As 2025 comes to a close, Point Pleasant Beach has plenty to celebrate. This year brought exciting new businesses, fresh attractions, and a steady demand for Point Pleasant Beach vacation rentals, making it another strong season for visitors and property owners alike.
Below, we’re taking a look back at what arrived in town this year—and what these changes mean as we head into 2026.
Mister Softee Arrived at Jenkinson’s Boardwalk
One of the sweetest highlights of 2025 was the arrival of Mister Softee at Jenkinson’s Boardwalk. Located at the top of the Arnold Avenue ramp, the new shop instantly became a favorite among families, day-trippers, and longtime Shore visitors.
The classic soft-serve menu delivered exactly what people hoped for—vanilla and chocolate cones, chocolate-dipped singles and doubles, sundaes, and thick milkshakes. Even better, the boardwalk location launched exclusive seasonal specials that added something new to the tradition.
Mister Softee’s opening fit right into the nostalgic charm of Jenkinson’s Boardwalk, which has remained a staple since 1928. With an aquarium, amusement rides, arcades, mini golf, dining, and seaside shops, the boardwalk continues to shape the local experience. Its newest addition promises even more foot traffic in the seasons ahead, and solidifies its spot as one of the staple summer things to do in Point Pleasant Beach.
Looking toward 2026, the shop’s strong first year signals continued growth for the boardwalk—and more sweet surprises on the horizon.
Divi Tree Coffee Expanded to Point Pleasant Beach
Another major moment in 2025 was the opening of Divi Tree Coffee’s second location. Already well-loved in Point Pleasant Borough since 2017, the brand expanded into the former Green Planet Coffee Company space on Arnold Avenue.
The new shop offered the same standout menu of coffee, specialty drinks, breakfast sandwiches, smoothies, and baked goods. Its downtown location made it a go-to stop for beach walkers, remote workers, and families grabbing a bite before a day on the sand.
With the new Divi Tree drawing both locals and vacationers, the area has grown even more vibrant heading into 2026. The coffee shop’s success has already helped energize the Arnold Avenue corridor, which continues to evolve into a lively, walkable district.
Peach House Pilates Opened Its Doors
Wellness became a larger part of local life this year thanks to the opening of Peach House Pilates. Offering athletic, contemporary reformer classes, the studio introduced a modern, upbeat approach to Pilates while staying rooted in foundational principles.
Whether someone was new to the reformer or already experienced, the studio created a supportive and community-focused environment. Many visitors staying in Point Pleasant Beach summer rentals added classes to their weekly routines, helping the business thrive right from the start.
In 2026, Peach House Pilates is expected to continue expanding class offerings and workshops as demand grows.
Plan Your Visit
Ready to experience all these exciting new Point Pleasant Beach developments for yourself? Browse our full inventory of Point Pleasant Beach vacation home rentals to start planning your next stay!
The Point Pleasant Beach Vacation Rental Market Stayed Strong
The Jersey Shore once again proved itself as one of the most dependable coastal markets. Demand for Point Pleasant Beach house rentals remained strong across spring, summer, and early fall.
Key trends from 2025:
- Consistent visitor traffic across all major holiday weekends
- Growing interest in off-season getaways
- Steady appreciation for coastal properties
- Increased demand for rentals with upgraded amenities
Travelers continued seeking comfortable and convenient Point Pleasant Beach rentals, especially those with pools, pet-friendly policies, and modern upgrades. Property owners benefited from stable booking rates, and investors continued to see long-term value.
Looking ahead to 2026, the market shows no signs of slowing, with early summer inquiries already rising.
Book Your Point Pleasant Beach Vacation Rental With Barefoot Real Estate
As we move into 2026, Point Pleasant Beach is gearing up for another year filled with activity, community growth, and new attractions. Whether you’re visiting for a weekend or planning a full summer stay, Barefoot Real Estate is here to help you find the perfect home for your trip and guide you in discovering the best of Point Pleasant Beach for yourself. Here’s to another exciting year ahead!